Jason Falls of SocialMediaExplorer.com writes a guest post on Buzz Networker recounting his experience working with Jim Beam Racing and Robby Gordon Motorsports to use Twitter to give more than 12,000 fans a nearly-live play-by-play of the action.
Jason goes on to cover some important other uses of Twitter, including search by keywords, for the marketing-minded.
Hey Marina,
Thanks for the recognition. I love what Twitter can do and am glad to have produced something worth noting. There’s a nice Twitter as business tool mention in a video I’m editing for Monday’s post at SocialMediaExplorer.com too. Be sure to come by. Really enjoying the blog, by the way. Thanks for the mention.
Comment by Jason Falls — February 21, 2008 @ 6:26 pm